How Lowe’s Brings AI To DIY

In the competitive area of home improvement retail, Lowe’s has been doubling down on new uses for AI, creating apps for both customers and employees, and automatically targeting campaigns based on the weather. I talked to Lowe’s CMO Jennifer Wilson about the retailer’s applications of AI and its successful loyalty program.

This conversation has been edited for length, clarity and continuity. It was excerpted in the Forbes CMO newsletter.